Retargeting Ad Marketing
98% of all web users don't convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it is becoming crucial for online stores to put the effort in to earn a second chance. We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads through-out the web, eventually driving them back.
Retargeting Ad Optimization
Each and every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics which comprise your most common visitor or customer to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign which influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjusts based on the results we see.
Retargeting Competition Analysis
We analyze the competition to understand what they are doing to bring their visitors back. Not only does this help give us insight into new avenues to target, we can identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they are advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren't with a different strategy in place. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.
Understanding where your users are coming from and where they frequent is the key to a successful retargeting campaign. While it is impossible to have a definitive answer for each visitor, our approach to retargeting involves obtaining an understanding of how your audience browses and target relevant ad channels.